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There will be a couple of major shifts from what we’ve seen in the last few years.
These are the major trends to look out for in 2015:

We have seen a huge rise in sales of “sexy” type images of men and women. In comparison to previous years the sexy images trending in 2015 are more direct than previous years and represent what we formerly may have considered too sexy for standard advertising. I believe the reasons behind increased sales of more graphic or blunt sexiness is based on an increase in general public exposure through reality series such as Jersey shores, Geordie shores etc. We are becoming accustomed to “sexy” much faster than we may realize and this is certainly evident when taking a look at the kind of selfies we see on Instagram, which could just as well change their domain name to endlessselfies.com. The continuative habituation to sexual content is definitely contributing to the image industry by turning sexiness up a notch in order to keep people interested and get noticed.

Instead of taking a selfie there is a trend of rather turning the focus onto how we perceive the world. It becomes even more intimate than the selfie as it portrays you and what you see.
The public readiness for such images is being matured through the same perspective in GoPro videos and even computer gaming. By GoPro we are of course referring to the type of images where the camera is attached to your body and basically “sees” what you see.


The Death of the Hipster
In the beginning of 2014 the searches for “hipster” saw an all-time high. However, the interest died down after a few months partly due to people just getting tired of the recognizable hipster style. The style was also mocked in the media and Hollywood movies. I think that “hipster” is being replaced by a more sophisticated style that looks a bit more professional while still keeping it casual.
This year we'll see a reduction in the interest of over-processing filters a la Instagram. Instead we will see a steady rise in images using techniques that produce a more natural, non-disruptive effect. Images with flare and copy space typically make for an easy read and sell well whilst still looking interesting, but not looking Instagram-like.
